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Appco Group builds up a real  big empire

Appco Group builds up a real big empire, in the realm of direct marketing.

It was more than two decades ago that the company was formed, as a result of the pioneering efforts of Chris Niarchos. The beginning was in a humble manner, in Sydney, Australia. From there the company has grown and is now spread across different countries in different continents. Appco Group now has representation in 25 countries and speaks to over one million people every day.

The beginning was with selling consumables, but that was just the beginning. The company was to evolve into the world’s largest and most successful Sales and Marketing Company, a goal that it achieved in a short span of time. The company worked hard to diversify into other businesses that complimented its core expertise and in a short period was being represented by big names in different sectors- including finance, insurance, energy, telecommunications, fundraising etc.

Appco Group is now set to expand into newer countries. This year itself it has had country launches in Brazil, America and Russia. The scope for expansion into more countries and the potential locations were discussed at the meet of the company's Board of Directors and Senior Executives held recently in Portugal.

The Company's Managing director Mike Blane says, “We have grown from being in one country, Australia, 23 years ago, to the massive global reach we now enjoy across 25 countries. If we want to expand into even more new territories going forward then we need to adapt. It is not enough that we are a world-leading direct marketing company- if we want to continue to thrive then we need to maintain standards as we grow. That is why we are investing our infrastructure, developing initiatives to provide the best possible support to the Field Representatives who are associated to our network, and taking steps to ensure that we continue to deliver the best possible customer service to our clients.” Appco Group is determined to take direct marketing to new heights.